Brand Positioning

Use this template to define your brand positioning.
About this template

Market positioning is an essential step of the planning process — either when you start a business or when you expand to a new market. It defines:

- Where your brand fits in the marketplace
- How your brand compares to competitors
- The brand attributes and benefits you want to be associated with
- The company beliefs, attitudes, and principles that support all the interactions a customer has with your brand — the Complete Product Experience (CPE)

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